PROJECT TYPE - Brand Creation
CLIENT - Pinnacle Drinks
SERVICES - Shelf audit, Brand Naming, Brand Identity, Graphic Design, Packaging Design
YEAR - 2021
AWARDS - New Dawn received a bronze medal for design at the Australian International Beer Awards
We created the New Dawn brand for beer drinkers who are looking to turn over a new leaf, live a little cleaner, tend to their inner world as much as their outer.
Launching with the Pale Ale, this beer uses organic hops, is low carb and low in sugar, without compromising on taste.
The New Dawn brand is clean, with an organic feel, and a design that rises up, and opens like a flower in bloom.
