Beaches Brewery

PROJECT TYPE - Brand Creation

CLIENT - Beaches Brewery

SERVICES - Brand Foundation Development, Brand System Design, Brand Identity, Graphic Design, Illustration, Packaging Design

YEAR - 2022

Hailing from the beautiful northern beaches of Sydney, Beaches Brewery brews beers to share those perfect moments. This brand has the community at heart of everything they do, and we are excited to see the impact they will have.

We've designed a brand to communicate not only their home turf, but also one that tells the story of how much they really do care. With a 'giving' hand that forms the icon, but is also a wave and sun at the same time, this unique stamp on the world will communicate their point of difference and will serve them for many years to come.

We have set up a template, or what we call a 'brand system design' which provides a flexible design that allows for beer styles to be switched in and out while maintaining a strong and consistent visual across their core range. On the shelf, this will be instantly recognisable as a Beaches Brewery beer, and that is an important part of building a strong, unique brand. The artwork positions the viewer from a birds eye perspective, looking down at the beach, and the interaction of both humans and sea life in the water. The shoreline adds a unique flow to the design, while providing a background for the beer style to stand out.

Get to know more about Beaches here >

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