Craft Instinct

Craft Instinct promotion design folio


Promoting your product, a campaign or an event? Stand out in the crowd! We've got you covered from national campaigns to your day to day promotional graphics.


To Wedge? Campaign

A national campaign (much to the Brewmaster's horror!), included poster, sell sheet, website graphics, social graphics, coaster design and tent card design.


The Search campaign

Marketing copy and graphics were needed for this project, to promote HBC beers on premise and online.

lemon wedge package.jpg

Creepy carnival event promo

An epic event, that needed epic promotion, included posters, tickets, website graphics, social graphics, table talkers and bill fold flyers.



A fun infographic to show outcomes and statistics from the Hottest 100 Australian Craft beers of 2017 in an interesting way. Used nationwide, this infographic was done for the Crafty Pint.

Pink boots.jpg

Pink Boots Society Tee

Empowering women in the beer industry is pretty important! These T-Shirts were designed to promote and raise funds for the society during Good Beer Week in Melbourne.

Summer Sizzler

Summer sizzler promo

Everyone loves a summer parking lot party! The brief was to make it Tiki themed, and make it look like it was hot! A combination of digital illustration and design led us to this result.

brewmasters dinner-01.jpg

Brewmaster's dinner event promo

The meeting of the minds, chef and brewmaster was the theme for this special event, promotion included poster (shown), tickets (shown), website graphics, social graphics, table talkers and bill fold flyers.

Jessie knows her stuff, along with her amazing artistic talent she is very professional. Craft Instinct takes the time to delve into a brand, understand it’s essence and follow through with designs that best reflect the client.
— Brenda Sgaggi, National Marketing Manager, Big Rock Brewery

cask signs

Every Monday night is 'Rorschcask' night at Big Rock Brewery (a neat way to get punters in on the slowest day of the week). These signs hang off the cask in view of brewery customers, and are also placed on the door each Monday. A play on words, all signs have Rorschach psychology test prints in the background, the casks are experimental, and the signs reflect!

Prohibition Night Event Promo

Can you hear the roaring 20's drums in the background? This event graphic captures the 1920's feel, and used poster, online and social graphics, tickets and table talkers to promote. This is an example of one of our event packages, see our packages page for more info.