Craft Instinct

meet the pack

Meet the pack of talent we got going on....

pack leader

Jessie Jungalwalla

Jessie is a die hard Pacific Northwest Style IPA fan, but will also pucker up for a sour, and has even been known to down the occasional Pilsner. She is the rare combination of highly creative and highly organised, and will be your point of contact on all projects. 

After finishing her degree in Communication Design in Melbourne Australia, Jessie spent five years running a small design studio ‘ Frizbee Creative' out of Fitzroy. Getting the music bug, she packed it all in (a laptop case) and hit the road, touring nationally and internationally with her band 'Jungal', still slinging designs, but from a tour van instead. From time to time you could find her running music, photography and street art workshops in remote communities, until 2013 when she decided to make a more solid home in Vancouver, Canada. And the rest is history, (actually you can read more on the about page). Jessie is passionate about craft beer, the industry and looking after the little guys and gals. With experience on both sides of the pond, she has a wealth of knowledge to pour into Craft Instinct's glass. She specialises in brand development & strategy, and has skill sets in graphic design, stop animation, illustration and web design. Her work ethic is driven by values and integrity, and she strives to work amongst others who share the same ideals. 


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Stevie D

Stephen is an illustrator and tattoo artist from Melbourne, Australia. He specialises in real to life portraits, and of course, tattoos. He has featured in a number of exhibitions as well as holding two of his own, working with clients all around the globe. He is a father of one and loves to pair his beer with big fat juicy burger.


Timur Khabirov

Timur is a an illustrator and graphic designer from Russia. We scaled the globe to get this guy, and from his work below you can see why. He specialises in ink, and has a darker side to his illustrations that we just cant get enough of.


shane van den akker

Working in a diverse range of styles and mediums Shane has contributed designs for beer labels, music record covers and illustrated books. Using a hand drawn and classical approach to illustration he has recently completed designs for White Rabbit Brewery. Imagination for fermentation right here!




Al and Pete make up our video team, and have produced videos for many a brewery from the big players to the little guys. Working as 'The Post Project', this duo create meaningful video, that get attention and results. With an impressive collection of gear, these guys shoot, direct, produce, animate and even do voice overs. No strangers to the Australian beer industry, these two can create spectacular content, with a lot of laughs along the way.

Marketing strategy

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Zoe Ottaway  is one half of Totem Marketing, a brand and communications agency dedicated to independent small producers. She started off in wine, working for renowned d’Arenberg and Innocent Bystander/Giant Steps wineries before swapping grapes for grain to be at Little Creatures Brewing and Mountain Goat Beer. Zoe is passionate about helping Australian small producers grow marketing strategies built around purpose, profits and people.  Zoe is a vice-president of Pink Boots Society, a not-for-profit to encourage, empower and educate female beer professionals and will happily chat booze and marketing over a cuppa or Pale Ale with anyone at anytime. 

social media

Mariella Mejia

Mariella Mejia's specialty is using social media to create connections between businesses and customers. She's had in depth experience in Australia and the UK across a wide range of clients and agencies. She works with great organisations some of them listed below. Often seen cornering people at parties talking about how ecommerce and online dating have a lot in common, Mariella will craft a campaign with a passion and diligence that will have your brand bouncing on the socials. 

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Web development

Daniel Thornbury

Daniel loves putting together intuitive solutions for big problems in the form of a website. He's the "full stack", which means he can work on everything from conception to delivery but also loves working with other designers to bring their creations to life on the interwebs. 


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Over a decade ago, when Timbo was still pouring lattes on the mean (okay, slightly maladjusted) streets of #Melburn, he began taking photos. What started as a hobby quickly turned into a passion.... and after studying photography at Deakin, that passion turned into a career. He still approaches his work in photography as he did in hospitality; with a massive smile and open arms. Timothy lives with his beautiful wife, and two sons, in Torquay, on the mighty Surf Coast in Victoria.